Two identical men, one difference: One is bald and the other one has hair. For the ultimate test, which should identify how the bald headed man is perceived by others when it comes to online dating, we used a platform where the first step is primarily about appearance: Tinder.
We created two identical profiles for our test subject Christian (29 years old)—the only difference being hair. For a duration of 10 days, Christian gave positive ratings to 100 men and women of all ages every day (swiped to the right). The surprising result in terms of matches and incoming direct messages shows that hair played a role in Christian’s performance on Tinder.
We created two identical profiles for our test subject Christian (29 years old)—the only difference being hair. For a duration of 10 days, Christian gave positive ratings to 100 men and women of all ages every day (swiped to the right). The surprising result in terms of matches and incoming direct messages shows that hair played a role in Christian’s performance on Tinder.

